December 9, 2010 by   | 35 views | Comments (0)

In relation to last week’s post of WECID (What Else Could I Do) that my competitors won’t do to win a piece of business – below are numerous questions to ask and answer about a prospect, prior to pitching your product or service to them. From your answers to these questions you can form your key message(s) that you want the client to retain and/or act upon.

If you’re leading a major pitch, you and your pitch team should answer all the questions as well additional questions I’ll share in next week’s post – plus other questions you believe are important to gain a deep understanding of the prospect/client.

[Read more]

tags | , , , , ,