In relation to last week’s post of WECID (What Else Could I Do) that my competitors won’t do to win a piece of business – below are numerous questions to ask and answer about a prospect, prior to pitching your product or service to them. From your answers to these questions you can form your key message(s) that you want the client to retain and/or act upon.
If you’re leading a major pitch, you and your pitch team should answer all the questions as well additional questions I’ll share in next week’s post – plus other questions you believe are important to gain a deep understanding of the prospect/client.
tags | business pitch, clients, key questions, pre-pitch, understanding prospect, WECID